The ladies behind Treasured by Thelma & Betsy came to me wanting a logo created for their new business venture – an upscale vintage consignment boutique. The name comes from their grandmothers, Thelma & Betsy, who inspired everything. They wanted something timeless, beautiful and delicate. The final design was a perfect combination of what they were looking for.

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Three strong concepts were presented. Although all of them are lovely and unique, ultimately the first one nailed the timeless, delicate, feminine balance they had envisioned.

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Three variations of the logo were created.

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The color palette was chosen based on some of their favorite vintage pieces.

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The typography used portrays sophistication, elegance, and an old-time charm.

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I am so excited for these ladies and can't wait to watch their business evolve! Follow @thelmabetsy on Instagram for some beautiful vintage finds!

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